Every day Google receives thousands of search queries¹ for printed products and regional printing companies in Germany alone. Learn how to find these requests, evaluate and take advantage of them. Find out how you can “intercept” the customers (B2C or B2B) through the search engine Google and lead them exactly to your website or to your online shop!
¹Source: Google Keyword Planner
In the German-speaking area alone, the amount of the annual sales in online printing exceeds €5 billion². Rising. In this insider book you will learn from its author firsthand how to cut a part of the big online-print cake even if you are a regionally oriented print shop and without neglecting your classic print business.
²Source: zipcon consulting GmbH
In his book, the author speaks openly about the software modules used by him. Learn how to build your own online print shop in a short time and generate additional daily print jobs online by using his accessible shop solution. Also learn how to analyse each competitor including the major online print providers in minute detail and how to benefit from this information immediately.
The author of the insider book, Thomas Wieneritsch (48), has been active in the printing industry for almost 30 years – many years in the field of management and process optimization medium-sized printing companies. Following his apprenticeship as a lithographer and further qualification as an industrial foreman – printing (focused on digital media production), and then studied technical business administration in Cologne, Germany. Since 2003, Thomas Wieneritsch has been dealing with the topic of online sales for printing. As a speaker on "Online Printing – Answers For Local Printing" at the Online Print Symposium, he also had the privilege of working for FOGRA and bvdm.
From 2008 to 2010, he was active as a purchasing agent for a large German entertainment company (€15 million annual turnover) and had purchased €250,000 of print products there. His experience as an industrial print purchaser from this period was among the reasons for writing this insider book.
The author is currently working full-time as the Head of Online Printing at a Cologne-based printing company. Following exactly the same principle as described in this book, he set up a new, strongly regionally focused online print portal, which started in August 2014. Without any gang printing prices or low-cost flyers. Here again, to achieve the first top rankings in Google was just matter of few weeks. With his printing portal generating new contracts on a daily basis, the author proves that even a regionally oriented print shop can assert itself against the major online printing companies and can easily be integrated into the structure of classic regional printing.
„This book can be unreservedly recommended to anyone seriously dealing with the issue of online sales of printed products. In an extremely understandable way the book explains what is important in online sales, which are the different strategies and what mistakes to avoid from the outset. The aspect of possible increase in sales by attracting new customers via the Internet is always present. Whoever has read the book and then couldn't avoid checking the search results..." more
David Schoknecht, CEO
Hemmersbach Druck GmbH & Co. KG
„The book by Thomas Wieneritsch is on the one hand a well-founded, on the other hand also very personal work, which is suitable to dismantle any concerns related to this issue. The report on the structure of the online printing company provides tangible technical background and human experience in relation to the resistances from employees. Important elements of search engine optimization (SEO) are presented in the second part to let readers realize how there is no secret science in SEO.“
Dipl.-Ing. (FH) Ira Melaschuk, CEO
„When Thomas Wieneritsch writes about an online printing business, then this is no theory. The expert in the printing industry has set up an online printing portal all by himself and in the shortest period of time. A book about one of the most successful business models in the printing industry, in the last 10 years. Or in other words: An abbreviation and instructions for those who want to sell print-related products and services over the internet.“
Klaus Wenderoth, CEO